On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and Internet usage to us. Users can create pseudonymous user profiles from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users will be truncated by Google within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the US and shortened there. The IP address transmitted by the user’s browser is not merged with other data held by Google.
Users may prevent the storage of cookies by means of a corresponding setting of their browser software; furthermore, users can also prevent Google from collecting and processing the data generated by the cookie and its use of the online offer by processing and downloading the browser plug-in available at the following link: tools.google.com/dlpage/gaoptout.
For more information on Google’s use of your data for promotional purposes, and for possible inconsistencies and opportunities, please visit the Google website: www.google.com/intl/en/policies/privacy/partners ("How Google uses data when you use our partners' sites or apps"), www.google.com/policies/technologies/ads ("Advertising"), www.google.com/settings/ads ("Manage information that Google uses to show you advertising"), and www.google.com/ads/preferences ("Determine which advertising Google shows you").